Ciroc Peach Review And Recipes

Ain’t that a peach? In 2009, Ciroc shook the vodka world with its first two flavors: Red Berry and Coconut. Retailers were skeptical. Traditional vodka flavors, such as citron and orange, were more logical choices. This is the route Grey Goose, Belvedere, and Kettle One took.

Our skepticism was obliterated. Ciroc revolutionized the vodka industry. Customers were bored of mixing sprite with citron or mixing orange juice with mandarin. Ciroc combined the endorsement power of Diddy with awesomely tasting vodka. Red Berry and Coconut are great products. Ciroc allowed customers to be creative and come up with new recipes (such as Coconut and papaya juice).

Rather than competing for shares of commonly flavored vodka, Ciroc created their own market. The success has been wild. Stocking the products has been difficult: customers purchased more half gallons and liters than fifth and pints.

Most impressive is the longevity of Red Berry’s and Coconut’s explosion—two years later it is the hottest item, especially on holidays. During the holidays, consumers want to impress their family and friends.

The third Ciroc flavor is now on shelves. Ciroc Peach continues the trend of atypical vodka flavors, opening the door for creative concoctions. Initial sales are impressive.

Ciroc Peach has an incredible nose: the aroma of a fresh peach orchard. On the palate, the vodka has a slight viscosity and a subtle sweet peach taste. The finish is smooth—the hints of peach linger provoking a pleasant experience.  

For the less intense and more social drinkers, the recipes are coming in via word-of-mouth. Customers have recommended mixing Ciroc Peach with Calyspo Southern Peach Lemonade, Ciroc Peach with Dole Pineapple Juice, Ciroc Peach with Arizona Mucho Mango Tea, or Ciroc Peach with Everfresh Papaya. Allowing consumers to be innovative and create original recipes increases customer involvement with the Ciroc Brand.

On Twitter, Diddy has been aggressively marketing Ciroc Peach. On Saturday night, Diddy tweeted “You can mix peach wit sprite, or oj or pineapple juice. Or my fav is Tropicana peach orchard mix!”

We want your opinion on Ciroc Peach: what are your views and recipes?